I’ve been reworking my marketing plan and working to make some changes and, as such, have been thinking about a variety of marketing vehicles. As a subset of this, I have been thinking about how each piece fits in, including social marketing.
Thus, last week, I wrote about blog post that came from some of those thoughts:
Also, I had decided to try some new things, change a few things around. One thing I noticed others have been doing in LinkedIn is to include non-paid positions in their “Experience” section. I have gone back-and-forth with myself about this. On one hand, many people probably expect this section to be a listing of past jobs. However, it’s often true that we all do more than just what our paid positions give us the opportunity for. Thus, listing non-paid positions is a way to show a versatility and skills that we do not get the chance to show possibly in any other manner.
On the other hand, by listing these positions, it implies that we have taken on multiple positions or changed positions. In my case, I now wonder if by listing items such as my chair position at the SmartLabs Exchange or my new spot as Exhibitor Co-Chair of a book festival, if I’ve shown I can be versatile or if people think I’ve given up GeoMetrick Enterprises to take a position running book festivals.
In fact, I do suspect there are some people across the world who do now think I’m no longer working with LIMS and Laboratory Informatics. I had been somewhat on the fence about leaving the bookfest position in there, except that my profile summary clearly states that I’m working with LIMS and Laboratory Informatics, not book festivals.
Often, as small businesses, we are not certain how a specific area of marketing or action will play-out for us. While we probably ask our colleagues doing similar things, sometimes you just have to take the first leap and find out.