Sigh, well I suppose I need to expand on that, don’t I? Here goes:
Some of you have read previous posts from this blog where I point out that people use numbers mainly to their own advantage. They misinterpret numbers, sometimes out of ignorance, but other times out of sheer self-interest. Sometimes, people get excited when they see numbers they like, not realizing the numbers don’t necessarily mean anything. Other people will take numbers and “massage” them until they look “good.”
If you are a regular reader of this blog, you’ll know that I’ve written next to nothing in 2014. This will be only my second post for 2014. Yet my blog readership numbers are quite high.
If I were going to let this go to my head or to use these numbers to promote my blog or my business, I could come up with all sorts of reasons why the numbers are high:
- The blog’s readership is up. It’s because people just love my company and my blog. They’re flocking in record numbers to read about my great expertise. Obviously, they see me the THE industry thought leader.
- I can tell from the constant spikes and overall rise in readership that this will be the best year that GeoMetrick Enterprises has ever had. It must mean that everyone is desperately trying to find out what GeoMetrick Enterprises can do for them. So, if you’re interested in using my services, this year, you’d better call RIGHT NOW before there’s nothing left for you.
- The high blog readership numbers clearly shows that GeoMetrick Enterprises is #1 in LIMS!
While these statements sound ridiculous the way I’ve stated them, they’re not that far off some of the statements we read about the companies in our industry. My point is that we read statements like these so often but the truth behind the numbers is probably more pedestrian. As for the rise in this blog’s readership and the frequent high spikes, I don’t happen to know for certain that they mean any particular thing, but my speculations on what they probably mean don’t tend to be quite as exciting or self-promotional as the ridiculous statements I used as examples in the bullet points.
Bottom Line: I’m not going to turn my numbers into liars. I’m not going to back them into a corner until they squeal for mercy and give me answers that paint some kind of rosy picture. Instead, I’ll give them a little peace and quiet. My numbers might not be the most interesting numbers, but they’re still true and unvarnished if I leave them be.