I’m planning some changes to the company web-site at http://www.geometrick.com/.
Moving the Site
For one, I’m planning to move hosts. We all know it is SUPPOSED to be easy to do this but the last host I tried to move to had problems and the move had to be reverted. Still, I’m going to try, again.
I plan to make the move, tonight. So, tomorrow, if my web-site is missing, it doesn’t mean I’ve gone out of business. It just means I have more work to do either to get the move working OR to revert the web-site back.
Note: For all businesses out there who might think what I said sounds awfully casual, well, it is. While I plan to work hard, tonight, to get the web-site working, it’s not the end of the world if it’s down for a day or two. My personal opinion is that it’s better to have a web-site that is productive and works well and and have it down a day or two than to have one that doesn’t work for you but that runs 24/7.
Recreating the Site
Once the move is finished and the web-site is, once again, working, my next task is to recreate it. I want to add and change some of it and I have decided to recreate it in a different tool that will make changes more quickly accomplished.
Too often, I make a list of changes to make to my web-site and either I don’t have enough to bother to send them to my web-master to do or I just don’t have the time to make them, myself. By changing the way the site is managed, I hope to be able to make changes within 24 hours of wanting to do so.
With that said, lately, I’ve had a couple customers say to me, “I went to your web-site but wasn’t sure if you offered services doing what I need but I just thought I’d call/e-mail you.” I was thinking how many customers had the similar thought but then just went elsewhere and it’s a motivation to make sure I can be more responsive to my web-site changes that I need.
GeoMetrick Enterprises isn’t going out of business, this week, for sure (unless a meteor hits the office and maybe not even then). So, if the web-site isn’t around, don’t bother cranking up the rumor mill about it. ;-)
Earlier this year, I made a post about product selection where I claimed that those of you who wanted to do a Google search to find products could do it as well as I could in “Making Product Selection Affordable to Everyone.” I got both a response to that AND a new customer with an e-mail that basically said, “No, we can’t do it as easily as you.” I was only moderately skeptical but here’s more evidence that you really CAN’T do it as easily as me as even I’m finding it strange, lately.
When You Know What You’re Looking For
Let’s suppose that you know you want to buy a LIMS and you know that that LIMS would be the LabWare LIMS. You would go into Google and enter something like “labware lims” and you would see a multitude of selections but, at both the top and bottom of the page, you will see paid ads. LabWare will likely show up in the non-paid selection close to or at the top (this non-paid area is called the “natural” search, meaning that, if you just search for something and someone isn’t paying for it, this is what naturally comes up).
In the paid ads, you might see other LIMS companies. This might be because they are paying for the word “LIMS” and your “labware lims” search includes that word, although these companies can also pay for entire search phrases, such as “labware lims”.
When I type in just “labware” for my search, I don’t see the paid ads for the other LIMS companies. With that said, there is nothing keeping the other LIMS companies from paying for the search phrase “labware lims.”
Maybe Not Even Then
But now, let’s suppose I type in this search phrase of “lablynx” and you would expect that, since I left off the word “lims” that I would not get other LIMS companies in the paid ads. Now, while the company LabLynx does show up at the top of the natural search, surprisingly, there is a paid ad from Abbott Informatics showing up.
So, without the term “lablynx lims” that includes the word “lims” to pull up yet other LIMS vendors, we have to wonder why Abbott Informatics shows up, wouldn’t you say?
Well, without knowing their search terms, we can only guess but for one other particular fact – the title of their paid ad is this: “lablynx – abbottinformatics.com”.
This leads us all to ask what Abbott Informatics has to do with the LabLynx product. Do they have an entirely separate product by the same name? Do they want to get traffic from searches for the other company’s product? Is Google Search mixing up people’s titles, somehow? It’s quite puzzling.
Thus, why I say that even I’m left scratching my head.
Let’s Keep Searching
Next, I wanted to what happens when I include other search terms specific to LabLynx and did the search “lablynx limsforum” and I do receive multiple LIMS companies in paid ads but, once, again, Abbott Informatics shows up and the ad title includes “limsforum” in it (because LabLynx company owns the LIMSForum, for one).
So, while I know what I’m searching for, even I find the process of searching quite daunting.
To the User Who Wants to Do it Themselves
I think we all know to ignore the paid ads. I liked it better when they were off to the side but we can all see that they’re marked “ad” but one thing you can do. However, to all those users moderately offended when I made it sound a bit too easy to do on your own, my apologies. It’s tedious and Google isn’t as helpful as it could be, for a variety of reasons.
Note: Results will vary. Searches come up with different results for a variety of reasons, one of which being that people chance their ad campaigns, another that they add content to their sites.
While it’s true that I no longer attend conferences in our industry, for the most part, it doesn’t mean that I absolutely never attend a conference. While the rest of you might have been at GCC (Gulf Coast Conference), I was at a WordCamp 2016.
First of all, I just have to laugh a bit about the fact that the conference was $36 and they concern themselves with making everyone who attends feel that they got their full value out of it. The big, commerical conferences that cost $1,000 – 2,000 don’t care about making sure everyone who attends gets value out of them and here’s this inexpensive, volunteer-run (with a few sponsors) conference that is concerned about “added value.” That’s not just admirable but they’re thoughtful about every aspect.
While WordCamp doesn’t address specific product and industry issues I face, it does address just about everything else. Here is a smattering of the topics for which I either attended a session or just got some great information about at either a networking session or merely by bumping into someone in the hallway and asking them (and when I say I “bumped into” them, I don’t mean that I hurt them or anything like that ;-) ):
- REST API (OAuth and otherwise) (This is a type of interface standard that we are seeing more of even in our laboratory informatics industry)
- Tools to Manage a Team at All Levels
- Marketing Automation
- Security Issues and Strategies
Some of these topics do directly relate to LIMS, ELN and LES implementation, because I’m convinced I’m going to be working with REST APIs as interfaces in our industry, eventually. More and more of our software vendors are offering these. However, most of the topics are those that give me new perspective in my business and help me with my ongoing decisions.
Unfortunately, there were so many useful topics that I now made a list of tasks I want to accomplish based on what I learned (yes, I’ve created more work for myself and not chargeable work). Some of it has to do with reading suggested books and possibly rebranding, other tasks are more of the technical type such as recreating my web-site and reconfiguring my blog (for one, that C# program I’ve been building for marketing automation has GOT to go – there are plenty of good tools I can use with more and better features). Fortunately, I’ve prioritized the tasks AND started allocating time to them. As such, I feel confident that I can accomplish a lot before year-end, making me entirely ready for the 2017 first quarter rush of business (and we all hope, each year, that it will be a good year and that this “rush” will be the way the year begins for us).
I use LinkedIn as a place I promote my business as opposed to a place to list my customers. Despite that, I had added a “position” for my work with iVention LLC. I have just removed it.
Initially, I just thought that the time I spent with this particular customer who is a software vendor was a special type of relationship and that I should make it clear to other software vendors that I did have some special relationships with software vendors. That way, if they felt uncomfortable sharing information with someone more tightly tied to one of the software vendors they would have the opportunity to rethink it.
However, this is what I’ve learned and also come to realize:
- LinkedIn isn’t the place to list my customers. It just confuses people and makes them think I have gone to become an employee.
- Why leave out other software vendors? iVention LLC, while being a truly unique consulting opportunity for me, is not my first software vendor customer. I didn’t list the others, I probably shouldn’t be listing iVention LLC.
- People now “know.” In speaking with people in the industry, most software and services vendors that I have any real contact with know that iVention LLC is my customer. They still seem comfortable talking to me. I think what it’s really all about is that a lot of people keep their secrets with me and they know I’ll keep them. It might actually be as simple as that.
As such, I wanted to let the industry know what I’m doing. It’s so easy to see the rumor mill grinding out its ponderings about some kind of “falling out” between us or something similar. Sorry to make it so boring but I’m certain you’ll get some drama from one of the other companies in the industry if you wait a bit for it. ;-)
From a previous post entitled GHP 2016 International Life Sciences Awards, some of you know that, this summer, GeoMetrick Enterprises had won the 2016 International Life Sciences Awards from GHP (Global Health and Pharma) Magazine and been has been named “Best Laboratory Informatics Solutions Company – USA.” Those of you who are NOT in the life sciences might wonder why you should care.
While the award came from the life sciences sector, the services provided by GeoMetrick Enterprises are NOT specific to the life sciences. Customers range from food, beverage, chemical, energy and a variety of other industries, both the regulated and the non-regulated areas. The services are provided at the same high level of quality regardless the industry.
With expertise in the LabWare LIMS / ELN and the Thermo Fisher Scientific SampleManager LIMS / LES, as well as providing other consulting services, such as analysis and product selection, I look forward to continuing to provide these services to all varieties of customers.
Recently, someone sent me the link to http://sciencesoftwareblog.com/ suggesting that I read one specific post. However, the blog is suddenly gone.
Apparently, the blog post suggested that software in the laboratory informatics industry sells itself too hard as having mainly out-of-the-box functions, where many of the features tend to require complex programming (including the ubiquitous programming we all do). That is the general impression I got about the post.
Neither the person who sent this to me nor the person that sent it to him know where the blog came from or what happened to it. If anyone knows the ownership of the blog, can send along the post so that I can read it, or just generally tell any details about it, I’m curious to read the post and there’s now at least a small contingent of us that are curious to know what happened to the blog.
In my last post, Where Have All the SampleManager Resources Gone?, I talked about the fact that there seems to be quite a few people asking for Thermo Fisher Scientific resources but seemingly not finding them when there are actually resources available in the market. Today, I would say, “Ditto for the LabWare LIMS / ELN.”
What I mean is that, as this product has grown, it has been taken over more and more by larger services groups. I don’t hear from that many consultants who aren’t tied to those larger companies, necessarily, but this product has so many people working with it, now, that it’s probably due to hit its peak number in the coming years, if it’s not now at that number.
This will be the same situation as the Thermo Fisher Scientific SampleManager people where some people will have to get pushed-out of that services arena. Those people will likely be the smaller businesses.
If you’re wondering if I expect to entirely get pushed-out of the LabWare LIMS / ELN market, despite having been working with this product for longer than a tiny handful of people, the answer would be, “Yes.” Seriously, I see the current situation in the US is that customers tend to use the largest companies available to service their projects. That is the current trend.
Now, if customers in other parts of the world who are in a similar economy (i.e., the charge rates are similar) see this as an opportunity to get more options, that could be useful for them. I don’t know what the situation is like in other countries and I will admit that I do spend parts of my days with customers in other parts of the world, where they didn’t find resources in their own country and need another hand on their project. So, I suppose that could be a possibility.
My point is that we all need a little diversification. In 10 years, will I be working 100% with iVention iLES software (i.e., 0% with LabWare LIMS / ELN)? Who knows. I sure don’t know the future. As such, I will do what I’ve always done, which is to make sure I have a couple options open to my business.