In my efforts to convert my newsletter readers to be blog readers, I’m still working on expectations management, as the newsletter and blog are different.
To those of you who were only, until recently, receiving the newsletter, back when you joined, I probably specifically told you that the newsletter wouldn’t feel like spam because it comes out once a month and that you’d seldom get more e-mail than that for the newsletter list. I did keep to that promise. However, I do want to make it clear to the newsletter readers who had not previously been receiving the blog that the volume is much higher for the blog.
Also, while the newsletter was a controlled, monthly article that focused on a specific topic, the blog is more a “here’s what’s going on in the industry or my projects right now” kind of publication. When I’m at a conference, I’ll issue posts about that conference. Additionally, you can usually tell what software products I’m working with because I write about what I’m working on. I don’t mean that I tell confidential information but I do write about the common issues we run into with these software products and with whatever tasks we’re working on.
In any case, I hope that few of you will actually feel overwhelmed by the number of posts that are issued but, knowing that no venue can satisfy all tastes, I realize some of you will find the additional volume and entirely different set of topics to be not quite what you were hoping for.