Experts in our industry, myself included, have found a way to simplify the product selection process. With the multitude of changing product labels, it can be confusing to customers new to our industry, and even those of us long-term folks.
Here it is: Stop paying attention to the labels!
I’m totally serious. Here’s what you do and it’s as simple as this: Gather your requirements and find a product that meets them (including requirements such as being within your budget and similar non-functionality requirements).
You’re about to respond that that’s too hard. No, it’s not. It’s a lot of work but it’s not actually that hard.
Also, the skeptical among you will claim that companies like mine are only suggesting this to push our requirements-gathering services and I’ll respond that it’s not really that hard to learn to gather your own requirements, internally. There are books, classes, and a lot of help from your peers in your industry if you’ve been careful to network at industry conferences.
By the way, this isn’t a new recommendation but one that some of us have been recommending for quite a few years, now, because our industry continues to create yet more acronyms to traverse.