First of all, I need to make sure that readers can discern between our two industry magazines, Scientific Computing and Scientific Computing World. At Scientific Computing World, things seem to be rolling along as usual. But at Scientific Computing, I’m confused about what they’re up to.
Suzanne Tracy Disappeared
This query began because I’d e-mailed the Editor-in-Chief of Scientific Computing, Suzanne Tracy, and received no response. That was unusual from my past experience with her. In looking her up to make sure I actually did have the most current e-mail address, I found that she is now working for Dell. A lot of us in the industry knew her from conferences, writing articles and reading the magazine, so I’m certain many people will be surprised to hear that she is off to new opportunities and will have good wishes for her in her career path.
The Magazine Might Have Disappeared
Past that, I don’t know what to think about Scientific Computing. I went to their web-site to see who is now in-charge over there and I can’t figure that out. I’ll admit that I had gotten out-of-touch with what they were doing as I had long thought their grabs for readers with topics such as the poisonous killer frog links wasn’t quite in-line with the types of articles I’m interested in. When I now look at their web-site, I don’t even have an idea what it’s all about. I can’t find the magazine, itself, not sure what the advertisers think about this, and just confused.
Now, while we do still have Scientific Computing World to read, where both magazines used the same free subscription model for those in the industry, it does have a different flavor to it. Many readers will probably find it informational but some might not care for it, so I don’t want to suggest that they’re identical in any way, shape or form other than their subscription model.
The Advertisers: Will They Disappear?
I have long wondered whether the advertisers care much about the articles that are more sensational than laboratory informatics-based, since I’m certain they’d be more interested in links to potential business than sensational stories. As such, I’m curious to know what their thoughts are on the current state of the magazine. However, these aren’t the types of conversations I often have with the companies in the industry. I think I’ll start asking them, but asking people if whether they think their money is being wasted is a sensitive topic so I can’t say whether I think I’ll get much from it.
Sad days are here when the magazine that used to be on all our desks doesn’t seem to be found, anywhere.