I use LinkedIn as a place I promote my business as opposed to a place to list my customers. Despite that, I had added a “position” for my work with iVention LLC. I have just removed it.
Initially, I just thought that the time I spent with this particular customer who is a software vendor was a special type of relationship and that I should make it clear to other software vendors that I did have some special relationships with software vendors. That way, if they felt uncomfortable sharing information with someone more tightly tied to one of the software vendors they would have the opportunity to rethink it.
However, this is what I’ve learned and also come to realize:
- LinkedIn isn’t the place to list my customers. It just confuses people and makes them think I have gone to become an employee.
- Why leave out other software vendors? iVention LLC, while being a truly unique consulting opportunity for me, is not my first software vendor customer. I didn’t list the others, I probably shouldn’t be listing iVention LLC.
- People now “know.” In speaking with people in the industry, most software and services vendors that I have any real contact with know that iVention LLC is my customer. They still seem comfortable talking to me. I think what it’s really all about is that a lot of people keep their secrets with me and they know I’ll keep them. It might actually be as simple as that.
As such, I wanted to let the industry know what I’m doing. It’s so easy to see the rumor mill grinding out its ponderings about some kind of “falling out” between us or something similar. Sorry to make it so boring but I’m certain you’ll get some drama from one of the other companies in the industry if you wait a bit for it. 😉