Earlier this year, I made a post about product selection where I claimed that those of you who wanted to do a Google search to find products could do it as well as I could in “Making Product Selection Affordable to Everyone.” I got both a response to that AND a new customer with an e-mail that basically said, “No, we can’t do it as easily as you.” I was only moderately skeptical but here’s more evidence that you really CAN’T do it as easily as me as even I’m finding it strange, lately.
When You Know What You’re Looking For
Let’s suppose that you know you want to buy a LIMS and you know that that LIMS would be the LabWare LIMS. You would go into Google and enter something like “labware lims” and you would see a multitude of selections but, at both the top and bottom of the page, you will see paid ads. LabWare will likely show up in the non-paid selection close to or at the top (this non-paid area is called the “natural” search, meaning that, if you just search for something and someone isn’t paying for it, this is what naturally comes up).
In the paid ads, you might see other LIMS companies. This might be because they are paying for the word “LIMS” and your “labware lims” search includes that word, although these companies can also pay for entire search phrases, such as “labware lims”.
When I type in just “labware” for my search, I don’t see the paid ads for the other LIMS companies. With that said, there is nothing keeping the other LIMS companies from paying for the search phrase “labware lims.”
Maybe Not Even Then
But now, let’s suppose I type in this search phrase of “lablynx” and you would expect that, since I left off the word “lims” that I would not get other LIMS companies in the paid ads. Now, while the company LabLynx does show up at the top of the natural search, surprisingly, there is a paid ad from Abbott Informatics showing up.
So, without the term “lablynx lims” that includes the word “lims” to pull up yet other LIMS vendors, we have to wonder why Abbott Informatics shows up, wouldn’t you say?
Well, without knowing their search terms, we can only guess but for one other particular fact – the title of their paid ad is this: “lablynx – abbottinformatics.com”.
This leads us all to ask what Abbott Informatics has to do with the LabLynx product. Do they have an entirely separate product by the same name? Do they want to get traffic from searches for the other company’s product? Is Google Search mixing up people’s titles, somehow? It’s quite puzzling.
Thus, why I say that even I’m left scratching my head.
Let’s Keep Searching
Next, I wanted to what happens when I include other search terms specific to LabLynx and did the search “lablynx limsforum” and I do receive multiple LIMS companies in paid ads but, once, again, Abbott Informatics shows up and the ad title includes “limsforum” in it (because LabLynx company owns the LIMSForum, for one).
So, while I know what I’m searching for, even I find the process of searching quite daunting.
To the User Who Wants to Do it Themselves
I think we all know to ignore the paid ads. I liked it better when they were off to the side but we can all see that they’re marked “ad” but one thing you can do. However, to all those users moderately offended when I made it sound a bit too easy to do on your own, my apologies. It’s tedious and Google isn’t as helpful as it could be, for a variety of reasons.
Note: Results will vary. Searches come up with different results for a variety of reasons, one of which being that people chance their ad campaigns, another that they add content to their sites.