Many of you reading this blog had also been newsletter members and already know that today is the day I’m shutting down the newsletter. It’s done. I made the call. Originally, I thought I’d leave the newsletter up-and-running until the end of the service year I’d purchased because I won’t get a refund. Then, I realized it was just one more thing to take care of when, after announcing the end of the newsletter, more people joined it, not knowing it was going away, soon, of course. Thus, it just seems more practical to just turn it off.
When I started my business, I had no thoughts that I would ever write anything, would have a newsletter, would get up and speak in front of people at conferences, or do anything that required me to do any kind of marketing. Times quickly changed in consulting and marketing became a necessity.
Fifteen years ago this coming June, I started a quarterly newsletter. I had no idea how I’d come up with four topics per year to write about but I decided that I’d commit to it and just make sure I did it.
A few years later and I realized I could stretch myself to write a newsletter for every month of the year. And, as time went by, I wrote more-and-more for industry periodicals.
Other consultants urged me to start writing more for my own business and pushed me to start this blog. This blog has now been active for six-and-a-half years and is currently my primary source of publications, as well as a place to link any other publications involving me.
Notes on Being Too Sentimental
I probably hesitated a bit longer than I needed to on shutting down the newsletter. For one, the readership was so much higher than that of the blog and, in surveys, I did hear from many people that they preferred the newsletter, that I thought shutting it down would be a catastrophe. However, nothing is quite that simple.
Similar to the products in our industry, people might prefer to stay with what they have but, when it’s going to go away, are usually willing to switch to something else.
Past that, I think that I was under the wrong impression that I’d miss the newsletter. I was wrong. I don’t miss it. I’m perfectly satisfied writing just for the blog, right now. I went through something similar with the LinkedIn LIMS/Laboratory Informatics group that I’d started. After worrying over it EVERY DAY for about four years, I thought there would be a void in my life if I gave it up. There was, and it became cheerfully known to me as “more time to do ANYTHING else” and, the day after I gave it up, I felt perfectly happy about the decision.
Change is Hard
Even for those of us who are consultants – who are supposed to be agents of change – change is just hard. It’s hard to envision and hard to do.