It’s a problem as old as time that businesses worry about marketing themselves properly so that potential customers will understand what services they provide. Recently, I wrote a post asking how I got myself pigeonholed, where people seem to have rigid ideas regarding what I do, and with some being incorrect:
Related to all this, LinkedIn has fairly recently rolled-out a new feature which allows us to “endorse” each other — to attribute certain skills and abilities to each other. Often, businesses wonder how people view them. This new LinkedIn feature allows you some insight into how people see you. It’s a way to better understand people’s perceptions of your business and abilities.
For example, while most of my work is development work in Thermo Fisher’s Sample Manager and LabWare’s LIMS, it surprised me that more people endorsed me for “software project management” and “project management” than for my programming activities. That, despite the fact that I don’t do any project management, these days. Less of a surprise is that the great portion of people endorsed me for knowing LIMS. The biggest surprise was that several people endorsed me for knowing something about “glassware.” I never do any glassware consulting, so this is truly an interesting turn of events.
The reality, here, is that my business now knows something about how it must adjust people’s perceptions of it. It is a challenge for me to figure out how to get more people to realize I have development activities to provide as services rather than project management. This is quite a challenge considering that I don’t happen to know how these perceptions were created.
Now, I know why I get so many people calling me to provide project management services. Now, I know that it isn’t just that there are so terribly many project management positions that have been coming open. My goal, of course, is to make sure that everyone in the entire Laboratory Informatics world knows that my company, GeoMetrick Enterprises provides expertise in Thermo Sample Manager and in LabWare LIMS development, including the latest versions (10 and 6, respectively). I would truly like to get to the bottom of the problem with my marketing activities that appears to mislead people in this manner and that is my new goal, now that I know. So, I know the problem, I just don’t have the solution, yet, as is so often the case even with project work.